U.S. demand for retail e-commerce packaging is projected to expand, due to online shopping growth, due to its convenience and ability to provide a wider selection than brick and mortar stores. The ease of viewing and comparing products via computers and mobile devices will continue to boost growth for e-commerce retail sales, as will the added spending power of millennials, the largest demographic of online shoppers.
Sabra Dipping Company brings a fresh look to the table. Sabra is known for plant-based dips including dozens of varieties of hummus, guacamole and Greek yogurt-based tzatzikis. The brand unveiled a fresh logo and packaging redesign for its complete product line. The rebranding includes an updated logo, restyled label design and original on-pack photography.
Real beer, real friendship and real Turkey. That was the takeaway for Brown&co – The Brand Collective, spearheaded by Dave Brown and Troy Wade, both formerly of Brand Union, alongside David (Bic) Bicknell, co-founder of Tin Horse and Echo Brand Design.
Great packaging tells your customers about your product, your brand and what you stand for, and is a must for anyone producing physical goods for the consumer marketplace. You must get creative with your packaging design to portray the right message to the right people—and you need to attract your target market and get them excited to buy your product. When it comes to packaging food, there are many factors to take into consideration for a successful product.
Limited edition Baileys Strawberries & Cream unveils its new design by brand design agency Vault49. The New York agency used a design approach that married the indulgent flavor semiotics of strawberries and cream with seasonal cues of spring, bringing Baileys to the front of the shelf this season.
Chris Miller has been named vice president North America at Esko. Miller assumed his new responsibilities at the beginning of the year in preparation for the planned retirement of Mark Quinlan.
Moving to upgrade the image of its premium Farm-Crafted Potato Vodka, Beattie’s Distillery of Alliston, Ontario, Can. is refreshing its packaging with a bold new look. To help create the look, it called upon Saxco Canada, worldwide packaging specialists for the wine, spirits, beer and food industries.
The Open Serialization Communication Standard (OPEN-SCS) Group, a collection of healthcare sector companies dedicated to standardizing packaging line serialization and aggregation data exchanges, presented its latest findings at the Food & Drug Administration’s December Public Meeting on enhanced drug distribution security, per the DSCSA.
Tribe, a national leading hummus brand, has removed artificial preservatives and is relaunching the brand as clean label, emphasizing the company’s resolve in making authentic tasting hummus from real ingredients that consumers can feel good about eating.