According to a new report by Technavio, "Global Barcode Label Printer Market 2017-2021," the focus on premiumization through product innovation will be one of the major factors that will have a positive impact on the growth of market till 2021.
Fort Dearborn Company has completed its acquisition of NCL Graphic Specialties Inc. The combination enhances Fort Dearborn’s leadership position in the decorative label and packaging marketplace by broadening the company’s geographic footprint, capacity and capabilities.
Angola has launched its first 100% Angolan beer, with a comprehensive brand identity and design. Strategic brand design consultancy Webb deVlam was came up with the brand identity and design for the premium beer that embodies the passion, spirit and optimism of the emerging Southern African nation.
People will soon see the How2Recycle label on Colgate-Palmolive products in stores across the U.S., as part of the company’s goals to make packaging more recyclable and incorporate recycled content. The company will be introducing the label first on packaging for Suavitel fabric conditioner, Softsoap Earth Blends hand soap and bodywash, Hill’s Pet Nutrition treats, Murphy Oil Soap cleaner and Ajax dish liquid.
Every day, consumers around the world are faced with the choice of picking out a product among hundreds along the shelf. Maybe they go for the same familiar brand they always choose, but maybe they decide to try something new. Unappealing packaging and labeling design may deter a consumer from choosing a product. If this happens often enough, it could cause a significant decrease in sales for any company.
Good Foods, makers of the America's favorite Tableside guacamole, announces that its new line of refrigerated salad dressings are now available nationwide. There are six varieties: Asian Ginger, Beet Balsamic, Apple Thyme, Avocado Ranch, Blue Cheese and Classic Caesar.
Hopes & Dreams, which satirizes stereotypical handcrafted whiskey marketing in its promotion, adds texture and sophistication with a hot stamping foil from brand enhancement specialist API. The bourbon publicizes itself with such underwhelming pull-quotes as ‘Meh’ and ‘It’s good… enough,’ and is aimed at millennials and any whiskey drinkers who don’t take themselves too seriously.
At 92 million strong, the millennial generation is the largest in U.S. history. Currently holding over $600 billion in annual purchasing power, millennials’ buying power is predicted to reach $1.4 trillion annually by 2020 and $11.3 trillion by 2030. Like it or not, millennials are taking over the joint.
RSS
