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Great packaging tells your customers about your product, your brand and what you stand for, and is a must for anyone producing physical goods for the consumer marketplace. You must get creative with your packaging design to portray the right message to the right people—and you need to attract your target market and get them excited to buy your product. When it comes to packaging food, there are many factors to take into consideration for a successful product.

Limited edition Baileys Strawberries & Cream unveils its new design by brand design agency Vault49. The New York agency used a design approach that married the indulgent flavor semiotics of strawberries and cream with seasonal cues of spring, bringing Baileys to the front of the shelf this season.

Chris Miller has been named vice president North America at Esko. Miller assumed his new responsibilities at the beginning of the year in preparation for the planned retirement of Mark Quinlan.

Moving to upgrade the image of its premium Farm-Crafted Potato Vodka, Beattie’s Distillery of Alliston, Ontario,  Can. is refreshing its packaging with a bold new look. To help create the look, it called upon Saxco Canada, worldwide packaging specialists for the wine, spirits, beer and food industries.

The Open Serialization Communication Standard (OPEN-SCS) Group, a collection of healthcare sector companies dedicated to standardizing packaging line serialization and aggregation data exchanges, presented its latest findings at the Food & Drug Administration’s December Public Meeting on enhanced drug distribution security, per the DSCSA.

Tribe, a national leading hummus brand, has removed artificial preservatives and is relaunching the brand as clean label, emphasizing the company’s resolve in making authentic tasting hummus from real ingredients that consumers can feel good about eating.

The Skidmore Studio designs for Eastern Market Brewing Co. gave beer drinkers a reason to spend a little more time with the brand outside the taproom. 

Omron Microscan Systems Inc. is helping manufacturers boost their confidence with a brand-new print quality inspection system that’s as rapid as it is reliable. The LVS-7510 promotes accuracy and data integrity with 100% label inspection that won’t slow the printing process down one millisecond.