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Packaging is a critical tool in driving a beverage brand’s growth.

It’s no secret that packaging’s role in branding is critical

CPGs and private label brand owners have seen sustainability morph from a buzzword associated with a narrow scope of eco-minded shoppers, to an integral part of the packaging consumers expect from brands.

According to the September U.S. Industrial Outlook from the Manufacturers Alliance for Productivity and Innovation (MAPI), manufacturing production is expected to increase 3.2% in 2014 despite the currently sluggish economy.

Can makers and their suppliers have been focusing on and prioritizing sustainability long before sustainability was a buzz word or a business strategy.

Worldwide milk production is projected to jump 19% to 827 million tons by 2020, according to PMMI’s “Dairy Industry Marketing Assessment,” released in September at PACK EXPO Las Vegas 2013.

Food and beverage manufacturers filed into the Las Vegas Convention Center this past September for PMMI’s largest PACK EXPO Las Vegas ever

The confectionery industry is mature, established and counter-cyclical. Consumers see candy as an affordable luxury in economically difficult times.

Understanding your industry: It’s crucial, it’s multi-faceted and it’s what will take your business and your career to that next step.

With PACK EXPO Las Vegas right around the corner, attendees are busy mapping out their schedules for the show.