Iconic brands require exceptional marketing performance, and achieving exceptional marketing performance requires a well-designed, efficient marketing ecosystem. So how does a brand achieve this level of efficiency across its marketing ecosystem? Let’s look at SGK’s partnership with Mondelēz International to deploy the redesigned Cadbury brand in APAC to highlight a few key strategies.
Following tremendous reception for Silly Juice’s direct-to-consumer website launch in August, the brand sold out within four hours of its release. Now the brand has in-store retail distribution with multiple grocery stores in Southern California and Washington and Oregon.
A specially configured version of Markem-Imaje’s 9450 continuous inkjet coder uses a constant flow of ink, sprayed from nozzles directly onto the egg surface.
Demand for poultry packaging is forecast to increase 3.4% per year from $4.2 billion in 2019 to $4.9 billion in 2024, according to the report “Meat, Poultry & Seafood Packaging,” by The Freedonia Group.
Sanitary equipment is used in food, pharmaceutical, meat and dairy packaging applications religiously. In times like these — during a pandemic or other situations that threaten food safety — it is of utmost important to know what you need.
Colorful variety is what the most famous chocolate bar in the 100g format from Ritter Sport stands for. Its dimensions are just as varied as the many different types of chocolate offered.
It’s no secret that sustainability has risen in importance as a packaging consideration, but it can still be startling to see how strong consumer preferences are in relation to this issue today.