“Spending money like water” usually means wasting money. Not so long ago, many companies spent money like water on water, and on other seemingly abundant commodities, like compressed air.
Companies are doing more with post-consumer recycled content, plant-based materials and even sustainable company practices, and that is usually because consumers are demanding for more.
Now and in the future of the snack food industry and packaging trends, we’ve seen a significant shift in not only the greater market share and consumer demand, but the way that snacking is viewed from both consumer and provider perspectives.