COVECTRA® (, a privately held, international serialization, authentication, and track and trace technology services provider with offices in US and in Ireland, launched its new entry level serialization system AT Prime. They will showcase the solution at this year’s Pharma Pack Europe in Paris at the Paris Expo Porte de Versailles, February 10 – 11, 2016.

With built in flexibility, providing aggregation to the case and pallet level, AT Prime offers an affordable out-of-box solution for pharmaceutical, medical device, food & beverage and consumer goods industries in need of timely solutions for evolving regulatory requirements both in Europe and the US. The system, which enables compliance with EU FMD serialization requirements, includes access to Covectra’s cloud-based AuthentiTrack for downloading directly to a server to provide serialized data to the packaging line, and to a printer for the primary package. The AT Prime solution also includes an interface to AT Cloud, a GS1 certified EPCIS database, which can be used to support supply chain, 3rd party connectivity and regulatory compliance.

“Increasing international regulations such as UDI (Unique Device Identification), FSMA (Food Safety & Modernization Act), DSCSA (Drug Supply Chain Security Act) are impacting the way companies do business today,” says Covectra President, Steve Wood. “Many manufacturers are struggling to meet compliance in a timely fashion to avoid fines, and disruptions to their supply chain network. AT Prime was developed to adapt to evolving serialization compliance roll-outs, offering a practical, low cost solution, which increases visibility and control and can be deployed quickly and efficiently to serialize the units of trade to enable track and trace and deter counterfeiting.”.

Covectra’s proprietary brand technology was designed to assist companies in the pharmaceutical space, as well as other industries such as food & beverage, electronics, and luxury goods, combat counterfeiting, diversion and inefficiencies inherent in complex global supply chains, while meeting regulatory requirements. The AT Prime solution, which is based on open industry standards, supports a wide range of popular industrial printers and vision solutions.