Packaging Top Stories - Articles - Page 37

PACK EXPO 2022: back to business in the Windy City

The international packaging and processing show returned to Chicago as an in-person event.

November 4, 2022

PACK EXPO International attendees reunited in Chicago for the first time since 2018.

Trends

Excellence In Packaging Design Begins with Pin-Sharp Color Proofing Technology

In today’s consumer product supply chain, speed-to-market is at the top of the list for many brands. While speed is ultimately the result of many functions in synergy, packaging continues to be a critical aspect of delivery and the primary vehicle through which brands communicate their spirit, values, and quality to their customers.

Marc Levine

November 4, 2022

The emergence of digital print has made smaller print runs economically viable. Shorter runs power the brand’s ability to launch more creative, more personalized product designs and deliver them quickly to shelf. The result is more products on shelf for users to choose from and more intense competition between brands.

Technology

Three Success Factors for Smart Connected Packaging

Transitioning to this new packaging paradigm has challenges. High among them are maintaining quality and cost control. There are, however, three success factors that can help mitigate risks.

Sef Tuma Anita Etrati

November 3, 2022

Demand for smart connected packaging is increasing the need for companies to be customer-relevant: The drive to achieve supply chain resiliency while also advancing sustainability is paramount.

Brand Packaging

Who is the “Future Consumer”?

If there has been one certainty of the last couple of years, it’s that of uncertainty. Terms like “remote working” are commonplace, guest bedrooms have been turned into home offices and e-commerce has become the norm. The impact has been felt socially, economically and commercially and consumer behavior is changed.

Jen Gaeto

November 1, 2022

A white paper by trend forecasting experts WGSN, called Future Consumer 2024 has identified the main consumer ‘sentiments’ and distilled them into the key consumer profiles set to prevail by 2024. Here we translate the main findings and pose reflections for brands keen to remain relevant in rapidly changing times.

Alabama’s Paper Airplane Brings Packaging to Life With Its New Augmented Reality Packaging

October 31, 2022

One of north Alabama’s largest full-service marketing companies announces a cutting-edge augmented-reality packaging product for customers nationwide.

Berry Global Wins Sustainability Award for Circular Solution that Minimizes Plastic Waste

October 28, 2022

Berry’s tethered cap boasts top spot in the food & beverage category.

McCain Foods Enters the Metaverse with Regen Fries

October 28, 2022

McCain Foods joins forces with Bored & Hungry and Roblox to educate consumers on regenerative farming.

Neighborhood Bakery Dewey’s Goes National with A Little Branding Help

October 28, 2022

A strategic foundation and updated packaging design was created to break through the crowded, premium cookie category.

Yaskawa Adds 30 kg Payload HC30PL Plug and Play Collaborative Palletizing Robot to HC-Series Line

October 28, 2022

Joining Yaskawa’s proven HC-series line of collaborative robots, the HC30PL meets established safety standards to enable safe operation with, or in close proximity to human workers.

Coors Light Taps its Advertising Budget to Reward Brand Fans In Small Towns Across The Country

October 27, 2022

Duplicate the brand's Chill Harder logo by carving it in a pumpkin, drawing it in the dirt or even mowing it in your cornfield for a chance to win $50,000 and be featured on a billboard in your hometown.