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Cereal is a popular food in the United States, with 50 million boxes sold each week. Many consumers, however, are unaware of its nutritional benefits like fiber, protein, and essential vitamins. To highlight these advantages, WK Kellogg Co has redesigned its packaging. We spoke with Doug VanDeVelde, Chief Growth Officer at WK Kellogg Co, about the new SPOONS on-pack nutrition framework.

Celebrating 30 years as a B2B journalist, I’ve revisited earnings reports to find insights on packaging. Focused on sustainability and brand strategies, I’ve uncovered compelling highlights that showcase industry innovation.

Wes Bradford of Propelis says the future of converting belongs to the complexity-ready.

In this interview, WPO President Luciana Pellegrino shares some of the initiatives that the organization will be undertaking in 2026.

Justin Newell of INFORM North America explains how major international firms are using AI to get reusable containers to where they are most needed in a cost-efficient manner.

Meet Jeremiah “JR” Wood, Regional Sales Manager at Brenton.

Meet James Eidem, Mechanical Assembler at SOMIC Packaging

Meet Troy Couron, National Accounts Sales Manager, West, for Texwrap.

Meet Mike Wells, VP of Operations at RRD's label facility in Osage, Iowa

Veterans are excelling in the packaging sector, bringing military-honed skills of precision and reliability to the forefront. Their diverse experiences translate into successful careers, showcasing the impact of discipline and teamwork. Discover how four veterans have found their calling in this vital industry and are redefining success.