How much differentiation and innovation can you really add to a cardboard box and a few ounces of Styrofoam peanuts? This existential question makes up the foundation of the packager's dilemma.
The corrugated packaging market is set to grow from around $315 million in 2017 to more than $380 million by 2023, as trends such as e-commerce, digital print and sustainability drive ongoing growth, according to a study from Smithers Pira.
The Paperboard Packaging Council (PPC) noticed four design trends during its annual North American Paperboard Packaging Competition, from the folding carton and rigid box entries this year.
Intertek has opened a packaging performance testing facility in its Grand Rapids, Mich., laboratory. The facility provides end-to-end evaluation of product packages, from design to material assessment and sustainability.
Mondelez International, which owns Nabisco, says it redesigned the packaging of its Barnum's Animals crackers after relenting to pressure from People for the Ethical Treatment of Animals.
As a brand manager, production or plant manager, your primary focuses include your bottom line. Packaging affects many aspects of your product line and with that, your business growth.
Good design is not good enough anymore, says Mark Dziersk, a recognized expert in industrial design and brand management. “Packaging really has to inspire people. A brand’s package is its product, and a brand is defined by the experience that people have with its packaging.”
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