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Multi-cultural consumers are impacting not only how consumer packaged goods (CPG) companies bring new products to market, but how they market, manage and merchandise existing brands.
For consumers, a trip through the grocery aisles can be overwhelming when you take into account the SKU proliferation that has taken place in the consumer packaged goods (CPG) market during the last decade or so.
With approximately 1.15 million net square feet of exhibit space for Pack Expo International’s 2014 event, attendees are sure to have their work cut out for them.