The cannabis packaging market has undergone significant growth, and various companies in many segments have recently launched recyclable packaging — such as metal cans, compostable cellophane bags and compostable pouches. Product marketing through packaging should be a focus, but meeting local and federal laws is critical for success.
Packaging is constantly changing, and to keep up with consumer and retail/CPG demand, we have to look at the future as "now." Thinking ahead in order to make trend predictions and how machines and materials can be used is one way to help stay ahead in the ever-changing market.
I find myself looking at packaging, even if the item isn’t on my list. I do an overall look just to see if any new packaging has come out. This includes the packaging, the price, the product (especially food, meat, dairy) and most recently, the level of commitment a brand has to the environment. Can I recycle the packaging once the product is gone?
Active and intelligent packaging platforms serve different roles. Active packaging acts directly with the packaged product by interacting with it chemically or biologically. It has an effect on the product in the pack to extend shelf life, maintain quality and inhibit microbial or fungal growth, or it provides information about the condition of a product.
Consumers are looking for convenience in poultry products due to smaller households and busy schedules. There is high demand for microwave-safe, flexible packaging options and designs with resealable closures, such as zippers, and small portions. As well, poultry packaging manufacturers are introducing innovative products that now include intelligent technologies.
Using song to lure TV listeners in with the hope that consumers will relate to the product is not new. Its purpose? To do what it does for me: think about one’s youth and a happy, carefree time with no bills, no house payment and no work hours. And, as a child of the ’70s, I’m happy to reflect back through familiar tunes.
So long national brand imitations, lackluster packaging design and sub-par taste. Today’s private label brands are head-to-head with national brands as more retailers are entering the market. On store shelves and e-commerce platforms, it’s hard to miss the dramatic growth.