Active and intelligent packaging platforms serve different roles. Active packaging acts directly with the packaged product by interacting with it chemically or biologically. It has an effect on the product in the pack to extend shelf life, maintain quality and inhibit microbial or fungal growth, or it provides information about the condition of a product.
Consumers are looking for convenience in poultry products due to smaller households and busy schedules. There is high demand for microwave-safe, flexible packaging options and designs with resealable closures, such as zippers, and small portions. As well, poultry packaging manufacturers are introducing innovative products that now include intelligent technologies.
Using song to lure TV listeners in with the hope that consumers will relate to the product is not new. Its purpose? To do what it does for me: think about one’s youth and a happy, carefree time with no bills, no house payment and no work hours. And, as a child of the ’70s, I’m happy to reflect back through familiar tunes.
So long national brand imitations, lackluster packaging design and sub-par taste. Today’s private label brands are head-to-head with national brands as more retailers are entering the market. On store shelves and e-commerce platforms, it’s hard to miss the dramatic growth.
Smart labels allow retailers and brands to engage directly with consumers, and with manufacturers to track inventory through the supply chain — which, in turn, provides consumers with the transparency and convenience they desire in packaging.
E-commerce has reached the grocery aisles. In fact, online grocery shopping has nearly doubled in the last year. A report by the Food Marketing Institute and Nielsen shows that 49 percent of U.S. consumers are now shopping for groceries online. And retailers from Amazon’s Whole Foods to Target, Kroger and Sam’s Club are investing in it too.
When we think of household packaging we often think of laundry pods, disinfectant spray bottles, and surface cleaners in aluminum cans or rigid containers that include a trigger spray or aerosol. Not anymore.
When it comes to snack food choices, consumers know what they want and how to buy them. E-commerce packaging for snacks is showing fast growth in the U.S., according to “Snack Foods – Packaging and Processing Market Assessment and Trends 2018,” by PMMI Business Intelligence.