Refresh Your Brand With Contoured Packaging

Spotlight

Packaging Line Optimization in the Age of a Pandemic

Changes that occurred during COVID-19 and lessons learned

March 31, 2021

There were many variables that affected how packaging lines were run — even the suppliers who have customers in consumer packaged goods companies (CPGs) felt the changes.

Machinery

Sustainability: It’s The Outside That Counts

Making liquid and viscous food packaging more sustainable in the future.

Kristen Kazarian

March 29, 2021

In recent decades, packaging technologies continuously improve to combine optimum product protection with highly efficient processes. One factor has gained importance within the last few years: The environmental impact of packaging.

Brand Packaging: Sustainability

The Book of British Luxury Packaging

The 2020 Walpole Yearbook shows the future of sustainable luxury packaging is evolving.

Kristen Kazarian

March 17, 2021

The 2020 Walpole Yearbook forecasts the future of British luxury, with essays from Esquire’s Alex Bilmes, The Economist’s Daniel Franklin, Lydia Slater of Harper’s Bazaar and other leading luxury commentators, as well as stories from 60 Walpole member brands.

Editor’s Note

Passing the Torch

Kristen Kazarian

March 14, 2021

As many of you might know, I have been with Packaging Strategies for nearly five years. As my first role in the packaging industry, it has been an incredible journey learning all about the machinery, materials, design — and especially the people — that go into creating the wonderful consumer packaged goods products we see in retail stores and online.

Brand Packaging: Branding

What Does Your Brand Convey Through Its Packaging?

Done the right way, packaging can showcase a brand’s personality

Kristen Kazarian

March 12, 2021

Product packaging is, and always has been, important for a range of reasons. The main and most common reasons being to protect the contents of the packaging, hygiene reasons, and for practicality and ease of use. These days, packaging is becoming more than just a standard must-have or something to transport the product, brands are making the most of it and using it as a marketing tool.

Automation

The Future of Human Machine Interfaces 4.0

With touch displays, remote control and other advances, HMIs are now a part of everyday machines.

Kristen Kazarian

March 12, 2021

The HMI market was valued at U.S. $4.3 billion in 2020 and is expected to reach $5.6 billion by 2025, at a CAGR of 5.2% during the forecast period (ResearchandMarkets).

Editor’s Note

The Dark Side

Retailers assist in overloaded supply chain.

Kristen Kazarian

January 11, 2021

No matter where you live around the world, you might have seen “dark” stores — retail giants that have moved from selling products in-store to creating a fulfillment center in the physical store space.

Market Trends

Beauty and the Mask

Mask makeup looks are trending, with eyes taking center stage.

Kristen Kazarian

January 8, 2021

Masks are changing the way Americans use makeup, with an interest in bold eye makeup prompting a rise in sales of products like eye shadow. So ditch the lipstick and focus on the eyes.

Spotlight

Top Packaging Innovations of 2020

Despite being a particularly tough year, there have been many packaging firsts from 2020. Here are the top 10.

Kristen Kazarian

January 6, 2021

When it comes to packaging, design options are endless with various material choices, substrates and graphics. Sustainability is a top concern of consumers and packagers alike, as is new designs, when warranted, for ecommerce shipping. Some of the products on-shelf last year in new packaging caught our eyes.

Balancing Field Service and Customer Service

Kristen Kazarian

December 15, 2020

A large part of understanding packaging equipment and machinery is to see a demonstration and test it and having a good relationship with the supplier’s field service tech. Social distancing has prevented field service as it was before the pandemic. However, it did bring old technology to the forefront and new technology as well.