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Home » Authors » Jennifer Acevedo

Jennifer Acevedo

The author, Jennifer Acevedo, is the former Editor-in-Chief of BRANDPACKAGING magazine.
Articles

ARTICLES

colgate_feat

Champion of Design

Jennifer Acevedo
May 23, 2012
Colgate-Palmolive VP of Global Strategic Brand Design brings a unique perspective to his work.
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MayreNew_feat

Seagram's Ginger Ale

Jennifer Acevedo
May 23, 2012
Seagram’s is an iconic, well-respected brand with more than 100 years of history and brand equity.
Read More
BP0412_Edit_Feature.jpg

Be Transparent

Jennifer Acevedo
April 3, 2012
It’s been more than five years since Wal-Mart introduced its online sustainable packaging scorecard and made the subject top of mind for brand owners.
Read More

David Glasser, Cheryl Thomas: If you want something done right…

Jennifer Acevedo
June 4, 2009
First Juice finds its niche with an organic juice for toddlers packaged in a spill-proof, re-usable bottle.
Read More

Eric Hudson: Reduce, recover, reuse

Jennifer Acevedo
June 4, 2009
Preserve CEO Eric Hudson shares his vision to make stylish, eco-friendly products- and preserve resources and encourage recycling at the same time.
Read More

A recipe for success

Jennifer Acevedo
June 4, 2009
Fire & Flavor got its start selling cedar planks for grilling meats, seafood and vegetables on wood planks in the Native American tradition.

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The Heat is On

Jennifer Acevedo
April 23, 2008
Mentholatum’s WellPatch undergoes a visual-and strategic-repositioning.

Read More

Editorial: Achieving Balance

Jennifer Acevedo
April 23, 2008
Welcome to our second annual special issue dedicated to sustainability. As you can well imagine, our editorial team has spent much of the past few months immersing ourselves in this complex and critical issue.
Read More

BrandInnovators 2007

Jennifer Acevedo
February 25, 2008
Last year’s inaugural brandinnovators issue was such a success that we wondered how we might top it.
Read More

Brand New

Jennifer Acevedo
January 22, 2008
Brand’s New Look Tells Sustainability Story
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View All Articles by Jennifer Acevedo
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  • Hand Holding Various Semaglutide and Insulin Injection Pens for different stages of the treatment.
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    How GLP-1 Is Reshaping Food Packaging, and Why It Matters More Than You Think

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    Packaging Trends Shaping 2026: Where Trust Is Won

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