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Home » Authors » Jamie Capozzi

Jamie Capozzi

Jamie Capozzi, founder and president of Theory Associates (www.theoryassociates.com), is a branding expert specializing in the consumer tech industry. He and his team of creative professionals help companies create, rejuvenate and maintain their brands.

Articles

ARTICLES

overseas manufacturers

Nerd Alert: What “Overseas” Manufacturers Need to Understand About American Retail

The Nerd Alert is a monthly column about consumer tech packaging.
Jamie Capozzi
December 9, 2014
No Comments

Theory Associates, the first agency devoted completely to technology brands, gives advice on tech packaging.


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Nerd Alert

Nerd Alert: 5 Common Missteps in Consumer Tech Packaging

The Nerd Alert is a monthly column about consumer tech packaging.
Jamie Capozzi
November 24, 2014
No Comments

Theory Associates, the first agency devoted completely to technology brands, gives advice on tech packaging.


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Logitech

Nerd Alert: Tech Packaging Spotlight

The Nerd Alert is a monthly column about consumer tech packaging.
Jamie Capozzi
October 27, 2014
No Comments

Theory Associates, the first agency devoted completely to technology brands, gives advice on tech packaging.


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sheep graphic pink

Don't Follow the Herd with Package Design...Be Heard!

What Pablo Picasso and Steve Jobs may have been hinting at with their adage.
Jamie Capozzi
August 1, 2013
No Comments

Ever heard the quote, “Good artists borrow, great artists steal?” Apparently, Picasso might have said this back in the day, but the true source is lost somewhere in history.


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big league packaging baseball graphic blue

Big League Packaging

How to use packaging's structure and design to bring consumers in from left field.
Jamie Capozzi
March 1, 2013
No Comments

Over the last decade, almost a quarter of a million new products have been announced at the Consumer Electronics Show in Las Vegas. And what percentage of these product launches has actually made it to a shelf at Best Buy or Wal-Mart stores?


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2021 January

We ring in the new year with features in the January issue including our Top Packaging Innovations in 2020, customizable e-commerce kits, automating coding changeovers to drive efficiency, motion control advances, tape solutions and beauty care while wearing masks.

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