7 Strategies for Powerful Packaging Design - part 2
What goes through a consumer’s mind at the shelf and why playing it safe isn’t always the best strategy.
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David and Nancy Deal are husband-and-wife packaging designers. Their agency, Deal Design, has been serving packaged goods brands around the world with creative, practical and effective packaging design since 1999. David and Nancy consult with other creative directors, packaging designers and brands to bring new and innovative solutions to the marketplace. For more information, visit dealdesign.com.