Augmented reality describes a digital enhancement to the external world. A good example of this would be Nintendo’s Pokémon Go app, which overlays images of characters onto the real world through the user’s mobile phone screen. 

Packaging is a constantly shifting environment. However, unlike the rest of production, packaging processes have been slow to uptake new technologies. Thankfully, with the rise of developments in technology, like sensors, human-machine interfaces and motion control, flexibility of the packaging line is better than ever.