Everyone seems to be seeking that nebulous goal of extending
shelf life-even for foods and beverages that enjoy quick turns or have limited
distribution. The cost/benefit balances out when you’re able to deliver the
freshest, tastiest product to consumers and they have such a positive
experience that they immediately become a loyal and repeat customer.
Assuming your barrier packaging costs are in line, what
could possibly be wrong with that? Well, the Center for Science in the Public
Interest sees possible danger in the long shelf life of a product. I see a
point, too, but not necessarily the one they make.
In astatement,
Caroline Smith DeWaal, CSPI’s food safety director, says of the recent
salmonella outbreak in peanut products, “Given the long shelf life of these
peanut products, this outbreak may sicken and kill many more if the Food and
Drug Administration does not act to effectively remove contaminated products
from stores and facilities that may have them. Yet, without mandates for
recall and few inspectors, the agency’s ability to protect the public is
minimal.”
Onp.14, our Regulatory Analysis columnist George Misko says
that the new Obama administration might propose legislation that would give the
Food and Drug Administration and the U.S. Department of Agriculture authority
for mandatory recalls. That might help, but George reminds me that “it is the
very rare case that a company refuses to cooperate with the FDA on a recall
when a serious situation is afoot.”
So, sure, regulations may change how recalls are done in the
future. That’s one of the points that Smith DeWaal proposes in her statement.
Here’s my point:
Once initial warnings of a contamination die down in the
media, most people forget about the risk. But what if an older package of
peanut butter crackers gets covered up in the pantry and doesn’t get eaten
until weeks or months later?
Packaging researchers and developers should work harder to
advance affordable anti-microbial solutions and active or intelligent packaging
that can show or tell consumers when a product is contaminated and unsafe to
eat.
Then food companies shouldusethese products to help
prevent costly recalls-mandatory or not.