Ludlow’s Jelly Shots pack fun for St. Patrick’s Day

Happy St. Patrick's Day! Today, celebrations will commence in bars and homes, and there is no reason the celebratory beverages have to be limited to green beer. Ludlow's has found a way to pack the fun of jelly shots in convenient containers, making it a perfect shot for the Feast Day of St. Patrick.

Building on the fun of Jell-O shots with the help of branding agency BrandFire (brandfire.com), Ludlow’s has created a new packaged jelly shot using all-natural ingredients and high quality spirits. The ready-to-drink (or slurp) Jelly shots are packaged in hexagonal folded vertical standing sleeve that showcases the cocktail on which the shots are based with a breakdown of the ingredients. The sleeve contains five indivudially-packaged shots which are labeled with all necessary legal copy for individual sale in a counter display. The sleeve features vertical windows on the back and front so consumers can see the unique product inside. The vintage styling of the package signals that these jelly shots are made from quality ingredients and not to be confused with what one might find at a frat party. Temperance Distilling (usatdc.com), a copacker that specializes in spirits, provides the packaging.