Shang Wu and Nei Valente of Design Bridge & Partners explain how the company approached a brand redesign for Smirnoff Ice in the face of an ever-evolving beverage space.
TIPA’s Daphna Nissenbaum says compostable packaging has emerged as a vital tool in the industry’s sustainability arsenal, adding that rapid advancements in innovation and growing consumer demand will make this year a turning point.
By conducting studies that explore consumer attitudes and preferences around sustainable packaging and pack changes, brands can make informed decisions that balance environmental impact with customer satisfaction.
Restaurantware's Jamil Bouchareb says the packaging industry in 2025 is poised for bold reinvention, driven by a mix of technological breakthroughs, evolving consumer values, and new opportunities to redefine its role in a rapidly changing world.
Sarah Williams, Co-CEO of Beardwood&Co., explains how the company approached a brand redesign for Pure Protein in the face of an increasingly crowded category.
Founders Katie and Jasen Melnick discuss the importance of brand storytelling in connecting with modern consumers and the strongest trends in premium brand designs.
Increasing regulations surrounding plastics have pushed the food and beverage industry to explore new materials and strategies to reduce its reliance on plastic. Consumers are also looking for alternatives as their concerns about sustainability move to the forefront of their buying decisions.
In this column, Palouse Fiber Packaging makes the case that while the federal government’s stance on sustainability may ebb and flow with each administration, corporate demand for eco-friendly packaging materials and collaborative suppliers will persist.
