The recent recall of select canned dog food, as well as other pet food, has again put consumers on alert. In January alone, the U.S. Food and Drug Administration announced seven recalls — 15 if you count December 2018. In fact, 60 percent of pet parents are concerned about the safety of pet food, reports Packaged Facts (packagedfacts.com). 

ButterflyCannon has created the brand positioning, identity, naming and packaging design for Walgreens Boots Alliance’s new wellness range, a collection of three protein powders. MBody is targeted at women under 30 looking to live well and tone up, aiming to attract health-conscious women rather than the fitness fanatics.

Consumer focus on wellness, environmental impact and macroeconomic factors such as the growth of the middle class creating more disposable income are shaping the global packaging market, said Charles D. Yuska, president and CEO, PMMI, The Association for Packaging and Processing Technologies.