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Home » Keywords » consumer behavior

Items Tagged with 'consumer behavior'

ARTICLES

The First Neuromarketing Service that Optimizes the Impact of Packaging on Consumers

The First Neuromarketing Service that Optimizes the Impact of Packaging on Consumers

November 19, 2020
No Comments

ANALYTICA, a behavioral sciences-based company in Edinburgh, as launched the first service that optimizes packaging using consumer psychology and neuroscience-led customer tests.


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2018 Top 25 Beverage Packagers main image
Cover Story: Thirst for Growth

The 2018 Top 25 Beverage Packaging Companies

Beverage industry leaders use packaging innovation as a key method to drive their expansion in a competitive market.
Fs johnkalkowski200x200
John Kalkowski
August 15, 2018
One Comment

As the Packaging Strategies ranking of the largest beverage packaging companies demonstrates, the big just keep getting bigger. Since its merger with SAB Miller in late 2016, Anheuser-Busch InBev has become the undisputed king of the beverage world, leading the list for the second year in a row.


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Sean Riley is the editorial director of marketing & communications at PMMI
PMMI Corner

Consumers push packaging trends

Sean riley
Sean Riley
September 15, 2017
No Comments

In its recently released market research reports “2017 Trends in Food Processing Operations” and “2017 Top to Top Summit Report,” PMMI, the Association for Packaging and Processing, identified the primary drivers.


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SuperSlim aseptic carton
Materials Technology: Aseptic Packaging

Aseptic packaging takes a lighter approach

With a strong consumer need for long-lasting product shelf life and healthier foods without preservatives, aseptic packaging has a big job that’s getting smaller.
Kristenkazarian 200x200
Kristen Kazarian
September 15, 2017
No Comments

Aseptic packaging is growing by leaps and bounds – and it’s no wonder. Aseptic packaging is made to be convenient – it is portable and lightweight, which is a big consumer draw.


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sustainable packaging
Sustainable packaging

Winning customer loyalty through sustainable packaging

Ian lifshitz
Ian Lifshitz
September 8, 2017
No Comments

In the food and beverage market, interesting packaging designs, shapes and materials may catch the eye of shoppers perusing the shelves, but it’s not the sole element driving purchasing decisions.


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Top 25 Beverage Pkg cover image
Cover Story

The 2017 top 25 beverage packaging companies

The many choices and varieties in each segment leave consumers satisfied.
Liz cuneo headshot
Liz Cuneo
August 17, 2017
No Comments

Move over soda, there’s some new bottled (and canned) beverages that have consumers excited about buying beverages again, and one of them is beer, which isn’t a huge surprise. Another is water, but more on that later.


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Boddy’s Pharmacy Skincare
Market Trends: Personal Care Packaging

Personal Care Packaging: Variety over loyalty

Brand loyalty is giving way to e-commerce growth in the segment.
Kristenkazarian 200x200
Kristen Kazarian
August 16, 2017
No Comments

In the personal care space, most consumers stay to the tried and true; however, these products are readily available on an e-commerce platform, and staying committed to the brands bought in-store is not the same as commitment to retailers or sites.


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perfect package

The perfect package: How the right product packaging can fast track success

Melissa Sonntag
June 26, 2017
No Comments

It has long been said, “Don’t judge a book by its cover.” However, in the world of retail, we all know this is exactly what customers are doing when they are deciding between products. 


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Web-eos-A-CoverImage.jpg
Cover Story: Personal care packaging

eos: An empire built on innovation and brand recognition

Liz cuneo headshot
Liz Cuneo
June 15, 2017
No Comments

eos (evolution of smooth) is a highly successful and highly recognizable brand that has truly changed the beauty and personal care segment. eos co-founders Jonathan Teller and Sanjiv Mehra started the company, based in Manhattan, NY, to "improve everyday beauty rituals for women."


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2W-kpGLiquiGuardimage.jpg
Materials Technology

Blister packaging plays dual role as protector and barrier

Protection starts on the outside
Kristenkazarian 200x200
Kristen Kazarian
May 12, 2017
No Comments

A fall 2016 report by Research and Markets states the cold form blister packaging market should hit U.S. $8.63 billion by 2024. Growing demand from the pharmaceutical industry and a high requirement of cold forming packs due to favorable product features are driving the growth.


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More Articles Tagged with 'consumer behavior'
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