Challenger brands, which set themselves apart with an intent to bring change to an industry, are driving massive change across the fast-moving consumer goods industry. At the same time, in order to grow their sales these brands are bridging the gap between selling exclusively online and building an in-store presence.
Short’s Brewery in Northern Michigan was established in 2002 by Joe Short. Short had gained significant brewing experience at other Michigan breweries and realized that his style of brewing was best suited to his own business model.
Global brewers should see 5%-10% drop in can costs for 2020 as a result of declines in previously high aluminum prices after they had been a drag on profits for brewers in past two years; brewers in U.S., Western Europe, Japan set to benefit most.
Heineken and KHS are setting standards with the newest and one of the biggest breweries in Mexico on all counts. Besides its impressive proportions, the plant is also a shining example when it comes to ecological and economic sustainability, thanks to four KHS lines.
Toast — the planet-saving, certified B Corp brand that brews beer from surplus fresh bread and uses its profits to help fix the food system — has partnered with B&B studio for a new brand identity and packaging design.
With beer being such an outwardly simple phenomenon, surely packaging it is pretty straightforward. As it turns out, it’s trickier than you might think. Here are the five most common mistakes we’ve observed — and on occasion, rectified.
HEINEKEN Vietnam wanted to significantly increase the beer production output of its Tien Giang site. And they needed to do it quickly. Long-term partner Sidel offered a complete line project, featuring among other solutions, the new EvoFILL Can filler.
In this issue of Packaging Strategies you will find “The Latest Packaging Innovations Changing the Rules,” “The Future of Cannabis Packaging” and “OEE and a Multi-Metric Approach,” along with articles on beauty and alcohol social media influencers, batch vs. continuous and aseptic sterilization, challenger brands bridging ecommerce and retail, and a popular Michigan brewing company who has what it takes to tap into the community.