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It hasn’t been an easy year for breweries. With the many challenges that the brewing industry has faced, the need to continue the sales of beer has been one of most importance.
Interactive, storytelling packaging will become a reality for the craft beer industry this year, with the release of Beerscans, an augmented reality concept for craft beer.
Budweiser, America’s beer since 1876, is celebrating American pride all summer long with the release of its bold, new patriotic themed line of cans and summer campaign.
With a juggernaut of change impacting virtually every aspect of consumers’ lives and livelihoods, it’s little wonder so many brands have been forced into making gut-wrenching decisions. Do you pivot or persevere when nothing goes to plan and forces are entirely out of your control?
So, this is going to be more a rant than anything else, but I’m sure everyone will understand because we’re all consumers — and I can’t imagine I’m the only one who’s had these problems.
The famed Blue Ribbon will now adorn the can of a delicious non-alcoholic THC infused seltzer. Pabst Labs, a company founded by a group of cannabis beverage experts and former Pabst Brewing Company employees were granted the rights to create a line of cannabis infused drinks under the Pabst Blue Ribbon Name.
Your favorite beer may not be what it once was. It’s now a division of a worldwide beverage corporation. “Bud” of St Louis is now Anheuser-Busch InBev NV (AB InBev) of Anderlecht Belgium. Coors of Golden Colorado is now Molson Coors EH. In a series of complicated mergers and acquisitions their brands now include Coors, Molson, Miller Brewing and Sharps’s Brewery of Cornwall, U.K.
