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Tecnau’s new division will focus on integrating a broad spectrum of hardware, software, robotics, and Internet of Things (IoT) within the digital print and packaging industries.
Transitioning to this new packaging paradigm has challenges. High among them are maintaining quality and cost control. There are, however, three success factors that can help mitigate risks.
Demand for smart connected packaging is increasing the need for companies to be customer-relevant: The drive to achieve supply chain resiliency while also advancing sustainability is paramount.
AR, NFC, QR codes and image recognition provide unique opportunity to engage consumers, tell a story and create a better brand experience for customers. But once consumers’ attention is caught, then what? How can you utilize it? Here are six examples of successful connected packaging.
AR, NFC, QR codes and image recognition, provide unique opportunity to engage consumers, tell a story, and create a better brand experience for customers. But once consumers’ attention is caught, then what? How can you utilize it? Here are six examples of successful connected packaging.
It’s hard to believe that 40% of food produced in the United States goes from “farm to fork to landfill.”* What if packaging could reduce food waste so there was more food on the shelves and less food in the landfill?
The store shelf was once the mainstay of the consumer packaged goods (CPG) industry, a crucial brick-and-mortar spotlight for tangible products. Today, the consumer experience increasingly skews digital; COVID-19 alone accelerated e-commerce by 10 years in 10 months. This new market landscape demands a major pivot to ensure success: a digital transformation.
Here is a look at some of the twists and turns the CPG industry is taking in its digital transformation journey in order to redefine the consumer experience.
When most people think of packaging, it’s typically printed packaging with brightly colored fonts, logos and images used to sell products that comes to mind. However, like everything else today, the way we think of packaging continues to evolve.