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AR, NFC, QR codes and image recognition provide unique opportunity to engage consumers, tell a story and create a better brand experience for customers. But once consumers’ attention is caught, then what? How can you utilize it? Here are six examples of successful connected packaging.
AR, NFC, QR codes and image recognition, provide unique opportunity to engage consumers, tell a story, and create a better brand experience for customers. But once consumers’ attention is caught, then what? How can you utilize it? Here are six examples of successful connected packaging.
It’s hard to believe that 40% of food produced in the United States goes from “farm to fork to landfill.”* What if packaging could reduce food waste so there was more food on the shelves and less food in the landfill?
The store shelf was once the mainstay of the consumer packaged goods (CPG) industry, a crucial brick-and-mortar spotlight for tangible products. Today, the consumer experience increasingly skews digital; COVID-19 alone accelerated e-commerce by 10 years in 10 months. This new market landscape demands a major pivot to ensure success: a digital transformation.
Here is a look at some of the twists and turns the CPG industry is taking in its digital transformation journey in order to redefine the consumer experience.
When most people think of packaging, it’s typically printed packaging with brightly colored fonts, logos and images used to sell products that comes to mind. However, like everything else today, the way we think of packaging continues to evolve.
According to a recent study from market research firm Global Market Insights, the advanced packaging market is set to grow from its current market value of more than $25 billion to over $40 billion by 2026, gaining remarkable traction over the 2020 to 2026 period.
Active, smart and intelligent packaging solutions are used with food, pharmaceuticals and several other types of products to help extend shelf life, monitor freshness with temperature control, display information on quality, improve safety and improve user convenience.
Since the start of the pandemic in the U.S., private-brand sales grew 29%, outpacing regular-branded product sales, which grew by 24%, according to the most recent data from Nielsen.
