Items Tagged with 'consumer packaging trends'

Refyned Offers Convenient, Tasty Approach Through Quick-Dissolve Supplement Strips

According to L.E.K. Consulting survey, two-thirds of CPG brand owners expect to increase packaging spend over next 2 years. 

Between lockdowns and store closures, it has been a disruptive year for the global beauty industry but, with the right packaging, companies can gain consumer trust and increase revenue.

The platform is designed to help F&B and CPG brands assess consumer preferences.

Product packaging is, and always has been, important for a range of reasons. The main and most common reasons being to protect the contents of the packaging, hygiene reasons, and for practicality and ease of use. These days, packaging is becoming more than just a standard must-have or something to transport the product, brands are making the most of it and using it as a marketing tool.

Subscription services, grooming kits and self-barbering products are just a few of the hot trends for men’s personal care in the last few years. Even the old-school Barbasol shaving can has a new look, with different colors on the cans and caps for each scent as well as a distinct design technique.

When designing closures for some of the world’s biggest brands, the biggest challenge we must overcome when it comes to e-commerce is ensuring our designs can withstand the impact of being shipped. The second challenge is leak protection.