Product packaging is, and always has been, important for a range of reasons. The main and most common reasons being to protect the contents of the packaging, hygiene reasons, and for practicality and ease of use. These days, packaging is becoming more than just a standard must-have or something to transport the product, brands are making the most of it and using it as a marketing tool.
Social engagement with alcohol brands has risen far more than other sectors during the coronavirus pandemic — an astounding 326.51% year over year. And consumers are interested in engaging with brands that are donating money or resources to coronavirus relief efforts.
Subscription services, grooming kits and self-barbering products are just a few of the hot trends for men’s personal care in the last few years. Even the old-school Barbasol shaving can has a new look, with different colors on the cans and caps for each scent as well as a distinct design technique.
When designing closures for some of the world’s biggest brands, the biggest challenge we must overcome when it comes to e-commerce is ensuring our designs can withstand the impact of being shipped. The second challenge is leak protection.
When we think of household packaging we often think of laundry pods, disinfectant spray bottles, and surface cleaners in aluminum cans or rigid containers that include a trigger spray or aerosol. Not anymore.
When it comes to snack food choices, consumers know what they want and how to buy them. E-commerce packaging for snacks is showing fast growth in the U.S., according to “Snack Foods – Packaging and Processing Market Assessment and Trends 2018,” by PMMI Business Intelligence.
Organic and wellness products are growing in popularity across the global food and beverage industry and the United States in particular. As consumers become increasingly health-conscious, they are opting for more natural foods that are free of artificial ingredients as well as protein composites like gluten, either for dietary reasons or to align with their changing beliefs as to what constitutes ‘healthy’ foods.
We take a look at some of the ways the packaging industry is moving forward with sustainability in this issue. We also cover how one company is dealing with the cardboard shortage, and why some cardboard, namely from pizza boxes, may not need to be tossed into the garbage.