Direct-to-Object printing, inks that withstand water immersion, and cylinder embellishments are just some of the innovations helping beverage companies meet their packaging needs.
With just a few weeks of summer remaining — and with coolers full of ice-cold beverages by the lake soon to become a distant memory — I thought exploring how coding, marking, and printing experts are helping beverage companies meet their packaging needs would be fun.
Since investing in an Inkcups Helix ONE® UV direct-to-object cylindrical printer in May 2024, Sterkstokers is now able to offer bespoke designs more suited to smaller print runs and print runs of one, alongside its personalized spirit blends.
Key to this refresh, Jameson makes a small but noteworthy evolution in how it tells its story by proudly anchoring the brand to its home in Midleton, County Cork, for the first time on pack.
Inspired by Mexico’s vibrant rótulos – hand-painted street signs known for their expressive character and typography – the new bottle celebrates the “Maker Spirit” at the heart of Altos’ artisanal process
The cap is a collaboration with Blue Ocean Closures (BOC), a Swedish start-up that has formed a pioneer community to reduce plastics through fiber packaging innovation.
Created in partnership with PA Consulting, as part of the Bottle Collective with PA and PulPac, this is Diageo’s first paper-based 70cl bottle trial in the on-trade.
Designed in partnership with Haig Club brand partner and Inter Miami CF (IMCF) co-owner David Beckham, these elevated canned cocktails were inspired by the vibrancy of Miami.