Rowan uses clean beauty chemistry expertise to create non-toxic, washable color pops for pups and their parents.

The market growth is facilitated by increasing shift from traditional foods toward gourmet options, prompting brands to offer innovative products.

As pet ownership among boomers declines, pet food brands are turning their attention to millennial and Gen Z consumers. These younger generations are quickly redefining what it means to be a pet parent, including everything from how they bond with their pet to how they shop for them.

Woolite’s new packaging includes an integral carpet brush to make even tougher to handle clean-ups quick and easy.