The product was developed in direct response to Walmart’s goal to reduce packaging waste via Project Gigaton, which is an initiative to reduce or avoid one billion metric tons of greenhouse gas emissions from the global value chain by 2030.
The collaboration with packaging manufacturer SHARPAK Aylesham aims to extend the shelf life of strawberries, raspberries, blackberries, blueberries and grapes, reducing food waste.
The new bags are made from vertical form fill seal, curbside recyclable paper-based material and incorporate advanced water-based coatings that provide robust moisture and grease resistance.
The expansion—set for late April 2025—will further replace use of corner boards, straps and clamps from the palletization process, eliminating approximately 85% of traditional palletizing materials, reducing waste by 2.2 kg (4 lbs.) per pallet.
Starting with a trial across 77 Sainsbury’s supermarkets, customers can purchase by Sainsbury’s Ripe & Ready Avocados twin pack in paper packaging in selected superstores now.
The new packaging brings a modern, vibrant look that reflects the energy and convenience of the Reichel Foods snack family, while maintaining the fresh, high-quality ingredients that consumers love.
