This past spring Major League Baseball (MLB) changed its famous logo of the iconic silhouetted batter. The ubiquitous logo was originally designed by Jerry Dior in the late 1960s and has remained largely untouched.
Unilever brand Rexona got a sporty new look that taps into the passion that the brand’s core consumers all over the world have for soccer. Global strategic partner, PB Creative, developed a fresh brand identity for Rexona (Sure brand in the U.K. and Ireland) that would connect with fans through a universal shared passion and celebrate their love of the beautiful game.
Baseball fans who want to enjoy wine in honor of their favorite pastime can now find bottles with MLB™ team logos on premium labels printed by Labeltronix.
