rebranding | Packaging Strategies

Items Tagged with 'rebranding'

ARTICLES

America’s Favorite Sundae Cone, Nestlé Drumstick, Cools off the Competition with Redesign

October 10, 2022

2 Comments

Hydroxycut, America’s Number 1 Selling Weight Loss Supplement, Gets its Own Before/After Makeover

June 29, 2022

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Chase Design Group provides naming, branding, and new design system, bringing the brand to the forefront of the lifestyle transformation journey.

Brand Packaging: Revitalization

When and How to Revitalize a Brand

When should companies allow declining, ageing brands to finish their life cycles? When should they opt to revitalize them?

Jen Gaeto

April 5, 2022

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“Declining” is not a word you want to see when it comes to brand performance. It usually prompts two courses of action: save or scrap. For those that were previously strong but have failed to adapt to consumers’ changing priorities, there is a strong argument for the former.

New Packages

Cocomels Expands Line with New less than 1g Sugar Chocolate

Candy-loving consumers can enjoy perfectly poppable sweet snacks with less sugar.

March 3, 2022

2 Comments

New <1g Sugar Chocolate-Covered Sea Salt and Crispy Bites are free from dairy, gluten, corn syrup, cholesterol and artificial ingredients.

New Gain Power Blast Dish Spray Gives People a Whole New Way to Get Happy

February 9, 2022

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State of Happiness survey reveals gain users are almost twice as likely to find America’s second-most hated household chore of washing dishes more enjoyable.

Fresh New Look for Irish Spring Soap Stylishly Evolves Legacy Brand

February 9, 2022

3 Comments

New structure and graphic design rooted in fresh, clean scent and raw natural beauty

This Way Up Gives Panda Licorice a Modern, Playful Rebrand

February 8, 2022

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Creating new future-proof designs centered on healthier indulgence to entice younger audiences to be more Panda.

Brand Packaging

Old World Brand Gets New Package Design

Biondo Group gives B&G Foods sauce brand refreshing contemporary design with heritage focus.

Kristin Joker

February 7, 2022

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Biondo Group modernized the popular Italian-American brand of sauces with a bright, simple architecture that separates the line from competitors on-shelf and online while also expressing Victoria's unique story.