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Home » Keywords: » rebranding

Items Tagged with 'rebranding'

ARTICLES

drumsticks.png

America’s Favorite Sundae Cone, Nestlé Drumstick, Cools off the Competition with Redesign

October 10, 2022
2 Comments
Hydroxycut_family.jpg

Hydroxycut, America’s Number 1 Selling Weight Loss Supplement, Gets its Own Before/After Makeover

June 29, 2022
No Comments

Chase Design Group provides naming, branding, and new design system, bringing the brand to the forefront of the lifestyle transformation journey.


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pet food packaging
Brand Packaging: Revitalization

When and How to Revitalize a Brand

When should companies allow declining, ageing brands to finish their life cycles? When should they opt to revitalize them?
Jen Gaeto
April 5, 2022
No Comments
“Declining” is not a word you want to see when it comes to brand performance. It usually prompts two courses of action: save or scrap. For those that were previously strong but have failed to adapt to consumers’ changing priorities, there is a strong argument for the former.
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Sugar Chocolate
New Packages

Cocomels Expands Line with New less than 1g Sugar Chocolate

Candy-loving consumers can enjoy perfectly poppable sweet snacks with less sugar.
March 3, 2022
2 Comments

New <1g Sugar Chocolate-Covered Sea Salt and Crispy Bites are free from dairy, gluten, corn syrup, cholesterol and artificial ingredients.


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Gain Power Blast at Sink.jpg

New Gain Power Blast Dish Spray Gives People a Whole New Way to Get Happy

February 9, 2022
No Comments


State of Happiness survey reveals gain users are almost twice as likely to find America’s second-most hated household chore of washing dishes more enjoyable.
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Irish_Spring_family-3.jpg

Fresh New Look for Irish Spring Soap Stylishly Evolves Legacy Brand

February 9, 2022
3 Comments

New structure and graphic design rooted in fresh, clean scent and raw natural beauty


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BEFORE & AFTER.jpeg

This Way Up Gives Panda Licorice a Modern, Playful Rebrand

February 8, 2022
No Comments

Creating new future-proof designs centered on healthier indulgence to entice younger audiences to be more Panda.


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Clean package design
Brand Packaging

Old World Brand Gets New Package Design

Biondo Group gives B&G Foods sauce brand refreshing contemporary design with heritage focus.
Kristin Joker
February 7, 2022
No Comments
Biondo Group modernized the popular Italian-American brand of sauces with a bright, simple architecture that separates the line from competitors on-shelf and online while also expressing Victoria's unique story.
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ice cream

Ample Hills Launches New Pint Packaging Design

July 2, 2021
No Comments

Brooklyn-based ice cream company introduces new, colorful packaging


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FP-News-900x550.jpg

Toppan Printing Now Toppan Inc

July 2, 2021
No Comments

The company’s rebrand reflective of its transformation and diversification.


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More Articles Tagged with 'rebranding'
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Events

February 22, 2023

Converters Expo South

Converters Expo South logoConverters Expo South is a one day expo that unites converters of paper, film, plastics and nonwovens with industry buyers, specialists and suppliers. With hundreds of attendees expected, Converters Expo South will be the place to find manufacturing partners, check out testing and prototyping equipment, meet with producers of disposables and learn the latest in flexo printing and packaging.

June 6, 2023

Global Pouch Forum

Global Pouch Forum logoFor 25 years Global Pouch Forum remains the event to get the most up-to-date information from experts and network with leaders and innovators who develop, supply, buy or recommend flexible materials including pouches, films and machinery.

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