In the film Ready Player One, a dystopian culture relies heavily on virtual reality to escape the real world. These types of technologies used to feel so far removed from our current state, but not anymore. Smart technologies and the Internet of Things are at the forefront of changing everything.

AXE’s (LYNX in the U.K.) parent company Unilever asked PB Creative to further enhance its gifting experience for 2018, and introduced a new gifting range with a holistic 2D and 3D packaging design for the holidays,