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Home » Keywords: » packaging design trends

Items Tagged with 'packaging design trends'

ARTICLES

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Brand Packaging: Marketing

Make Your Product Packaging Your Best Marketing Tool

It’s more than just protecting the product inside.
Kristin Joker
September 30, 2020
One Comment
Product packaging’s sole purpose originally was to protect the product inside. Over the years, packaging has also doubled as a marketing tool — packaging design now plays a vital role in consumers buying decisions.
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Fuel For Fire’s design

Packaging Outlook 2020: Packaging Design

March 20, 2020
One Comment

It used to be simple. You knew your brand's positioning, and packaging was about creating a sleek logomark, memorable design or cool marketing message to connect with consumers. That's no longer the case. Modern consumers are savvy and focus on living better, healthier lives and taking steps to save the planet. That means you now also have to take into consideration your industry at large and the broader impact of your product.


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2019 Paperboard Packaging Competition Winners Announced

2019 Paperboard Packaging Competition Winners Announced

November 5, 2019
No Comments

The Paperboard Packaging Council (PPC) has announced the top winners of its 76th annual North American Paperboard Packaging Competition. These folding cartons and rigid boxes represent some of the best paperboard packaging manufactured by North American converters over the past year.


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Poll Results Reveal Your Top Packaging Designs

Poll Results Reveal Your Top Packaging Designs

April 26, 2019
2 Comments

Our poll in February asked: Which design feature turns your head the most? The top answer was minimalism. Here are other designs that readers love.


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5 Creative Packaging Design Trends for 2019

5 Creative Packaging Design Trends for 2019

January 31, 2019
No Comments

Your company’s brand identity is everything visual about your brand. Make sure your products don’t get left on the shelves in 2019 because of dated, unattractive packaging design.


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Clariant Finds Blues & Greens Will Be Big in 2020

Clariant Finds Blues & Greens Will Be Big in 2020

January 2, 2019
No Comments

While consumer preference has been trending toward warmer tones in recent years, Clariant color-trend watchers see a shift to cooler blues and greens in the palette they developed for 2020.


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Events

June 6, 2023

Global Pouch Forum

Global Pouch Forum logoFor 25 years Global Pouch Forum remains the event to get the most up-to-date information from experts and network with leaders and innovators who develop, supply, buy or recommend flexible materials including pouches, films and machinery.

June 7, 2023

Panel Discussion: The State of the Flexible Packaging Industry

During this session, Alison Keane will present our “State of the Industry” address covering industry growth data for flexible packaging, trends driving use of flexible packaging, and other key variables impacting flexible packaging usage. After Alison delivers her address, a panel of FPA companies will discuss key points facing the industry.

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