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What’s more rewarding than having customers profess their love for your products? Positive consumer & brand relationships that can lead to brand loyalty, referrals and of course repeat purchasing.
Flexible Packaging spoke with Mika Joukio, CEO of Metsä Board, to share his thoughts on sustainable packaging, package design trends and the impact of COVID-19 on the industry.
Research from CouponFollow suggests that consumers are not clear on what the environmental impact from increased e-commerce purchasing compared to in-store purchasing.
Today’s customers are constantly bombarded with ads and brand messaging. When it comes to high-end products like cosmetics, liquor or consumer electronics, premium packaging is not just nice to have — it’s an expectation.
By now, most of us are likely getting used to social distancing, wearing masks, using hand sanitizer non-stop and the craziness the first three-quarters of the year was. But what has the pandemic brought to the packaging space?
Now more than ever, packaging safety is a top priority — not just for pharmaceuticals and certain foods requiring temperature, moisture or other control measures.
Due to the COVID-19 pandemic, eCommerce and online shopping have been on the rise and is expected to grow by 18% by the end of 2020. As stores have been forced to close due to economic conditions and social distancing orders have been put into place, more consumers are making their purchases online.
The craze for a "subscription for everything" may make you think just having a great subscription box idea is the winning recipe, but there's a lot more to it. Consumers aren't just interested in a box's products but aspects like its delivery cycle, quality assembly and optimal return policy. Here are four mistakes you should avoid when starting a subscription box service.
The food and beverage industry is being transformed by growth in e-commerce; however, many grocers see it as the biggest threat to their businesses, according to a recent survey by TD Bank, America’s Most Convenient Bank.