This bold rebranding, themed “Modern Roots,” disrupts the conventional produce market by combining modernity with authenticity, bringing a fresh, dynamic, and innovative spirit to their products.
Manufactured by Novolex brand Bagcraft®, the new wrap is laminated and insulated to keep food tasting fresh as it moves from the freezer to thawing and re-heating, and while it’s held under heat at the point of sale.
The new resource, offered by Can Manufacturers Institute and National Association of Convenience Stores, offers tips for improving current practices, how to communicate the program goals to staff and customers, and a checklist to help retailers reduce contamination in their recycling bins.
