Regardless of where companies currently stand on the sustainability spectrum, there is always room for growth — and certainly the demand to support it. As consumer awareness of sustainable brand practices grows, there are some considerations that companies must make to catch up or stay ahead of the curve.

Sustainability is not a new issue. From a packaging perspective, there has long been a drive to design and introduce materials and structures that are kinder to our planet. What has felt different over the last 12 months is the urgency with which the subject is being discussed, due in part to what we might call the “Attenborough” effect.

Clorox’s new ESG goals pursue innovative ways to meet consumer needs, help to address some of the planet’s most pressing environmental challenges, do more with less, and do more to create value for all stakeholders.