This website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
This Website Uses Cookies By closing this message or continuing to use our site, you agree to our cookie policy. Learn MoreThis website requires certain cookies to work and uses other cookies to help you have the best experience. By visiting this website, certain cookies have already been set, which you may delete and block. By closing this message or continuing to use our site, you agree to the use of cookies. Visit our updated privacy and cookie policy to learn more.
Has sustainability taken a backseat as concerns about COVID-19 continue to dominate? News cycles have shifted. Coverage of and concerns about the negative impacts that plastic and other non-sustainable items have on the environment seems to have declined a bit. People have turned to single use items in droves—disinfecting wipes, paper masks, plastic grocery bags—things that don’t have more than one “touch point” to avoid possible virus transfer.
Regardless of where companies currently stand on the sustainability spectrum, there is always room for growth — and certainly the demand to support it. As consumer awareness of sustainable brand practices grows, there are some considerations that companies must make to catch up or stay ahead of the curve.
Sustainability is not a new issue. From a packaging perspective, there has long been a drive to design and introduce materials and structures that are kinder to our planet. What has felt different over the last 12 months is the urgency with which the subject is being discussed, due in part to what we might call the “Attenborough” effect.
Clorox’s new ESG goals pursue innovative ways to meet consumer needs, help to address some of the planet’s most pressing environmental challenges, do more with less, and do more to create value for all stakeholders.