Gillian Garside-Wight discussed her role with Aura, a consulting firm that uses data to help brand owners reduce the environmental impact of their packaging.
Founded in 2014, Creature Comforts Brewing sought to address the perennial marketing problem of differentiation by taking a business-savvy approach to packaging.
Counterfeit products are nothing new, but with today’s market, vulnerabilities and widespread supply chain disruptions pose a greater threat than ever before. The good news is there are options for serialization and track and trace can help brands to protect their business from illicit trade.
