According to the Business Association of Stanford Entrepreneurial Students, 84% of professionals working for fast-moving consumer goods are under more pressure to quickly bring new products to the market than they were five or 10 years ago. 

L’Oréal collaborated with ProAmpac on a unique and more sustainable flexible package for its REDKEN Flash Lift Bonder hair care product.

Amcor will deliver award-winning design expertise, rapid prototyping, product sampling, and testing capabilities to help home and personal care companies stay ahead of the competition.

Gerber, the early childhood nutrition leader, has partnered with international recycling company TerraCycle® to help give hard-to-recycle baby food packaging a new life. The two companies share values around eliminating waste and support the recovery of hard-to-recycle baby food packaging on a national scale.

At K 2019, Dow introduced a new optical finishing for polyethylene (PE)-based packaging to support brand owners and converters in addressing recyclability targets. 

The new website is designed to enrich users’ experience. The digital makeover showcases Toray’s comprehensive role in the manufacture of sustainable, technologically advanced polyester and polypropylene films and electron-beam crosslinked foams.

Mars Edge, a new entrepreneurial arm of Mars, Inc., has launched a new product rich in protein and micronutrients in India, with a comprehensive brand and packaging strategy by Straight Forward Design.

If you are in business long enough, there will come a time when you’ll need to rebuild your brand. Rebuilding a brand isn’t a process that many brand owners go through regularly. To help with that process, here are five steps to rebuilding your brand.