The initiative, created by Professor Fábio Mestriner, a leading authority in packaging design and innovation, and digital marketing strategist Carlos Eduardo Raia, is the result of a Brazilian startup that combined technology, curated knowledge, and the active participation of the sector’s expert community.

The project benefits from AWS Activate Credits for Startups, offered by AWS (Amazon Web Services), which also provides technical support and computational infrastructure.

“The program allowed us to accelerate the platform’s development and enhance its operational efficiency. This enables us to elevate the technical and strategic knowledge of the entire packaging value chain through an AI solution exclusively focused on the sector’s core topics,” Mestriner explains.

Mestriner adds: “IE 5.0 will be capable of refining user queries and responding in a way that addresses specific technical needs, helping develop logical reasoning paths related to different topics within the packaging universe. The idea is to stimulate brainstorming and make the work of these professionals more dynamic, productive, and assertive.”

To build the knowledge base, more than 80 themes and 180 subtopics were thoroughly researched. In addition, over 15,000 Master's and Doctoral theses from major universities across five continents (3,500 of them from Brazil) were incorporated. The result is a database containing detailed descriptions of more than 90 technologies used in packaging manufacturing.

An AI created by and for packaging professionals

Unlike generic AIs on the market, Inteligência de Embalagem 5.0 was born with a clear purpose: to be trained by the packaging community so it can become a true specialist in this complex and multidisciplinary ecosystem, which spans material engineering, design, marketing, logistics, legislation, sustainability, recycling, and consumer behavior.

IE 5.0’s knowledge base was built over a year and a half with specialized human curation, ensuring the selection of qualified and validated information, without resorting to generic or dubious sources.

Another priority was ensuring a high level of scientific rigor. To guarantee technical depth, IE 5.0 consulted international repositories of theses and scientific articles, specialized publications, and data from institutions such as WPO (World Packaging Organization), the UN, Unido, FAO, FDA, ANVISA, and the European Union.

Beyond theses and dissertations, IE 5.0 consolidates content from trade associations, technical journals, technology manuals, and global industry events such as interpack and PACK EXPO.

The human differentiator of Industry 5.0

Inspired by the concept of Industry 5.0, where human oversight complements automation and algorithms, Inteligência de Embalagem 5.0 was designed to merge artificial intelligence with human intelligence. Therefore, its training is continuous and collaborative, guided by a Panel of Experts composed of prominent professionals from Brazil’s packaging industry.

“This team continuously tests, evaluates, and upgrades the platform. Expert contributions have already led to two rounds of improvements, validated through practical testing,” Mestriner said.

More than just a technological tool, IE 5.0 proposes a collective knowledge-building model, based on active AI training aligned with real-world needs and the specific requirements of each specialty within the value chain.

“Our objective is for IE 5.0 to evolve alongside the sector, delivering increasingly accurate answers to the questions and challenges of packaging professionals,” explains Raia.

Institutional support and sector relevance

Given the initiative’s transformative potential, eight leading associations from the Brazilian packaging industry have already expressed institutional support for the project: ABRE, Abeaço, Abividro, Abipet, ABIEF, Abflexo, Abigraf, and Abiplast.

Their endorsement reinforces the systemic nature of Inteligência de Embalagem 5.0, which aims to integrate the entire value chain, final packaging users — such as food, beverage, cosmetics, pharmaceutical, and consumer goods manufacturers — and recyclers into a unified ecosystem of applied intelligence.

The platform is available at www.inteligenciadeembalagem.com.br 

The founders plan the international launch of the Business Pro version of Inteligência de Embalagem 5.0 in Germany, in May 2026, during interpack.