Brand Packaging

Gearharts Fine Chocolate unwraps new packaging for 25th anniversary

Gearharts Fine Chocolates updated packaging — Photo by Anna Kariel

Virginia-based artisan chocolatier Gearharts Fine Chocolates is celebrating its 25th anniversary this year. In celebration of this milestone, the brand refreshed its packaging design to honor the origins of chocolate, while introducing a more modern look across its signature product collection.

The new packaging — inspired by the cacao blossom — features refined typography and botanical artwork that pays homage to chocolate’s origins while creating a modern look across its signature product collection, the brand says.

“For 25 years, we’ve created chocolates designed to bring people joy,” said Tim Gearhart, founder and chocolatier of Gearharts Fine Chocolates, in a statement. “As we celebrate this milestone, we wanted packaging that reflects both where chocolate begins — with the cacao blossom — and the craftsmanship that defines every piece we make. Our goal was not to reinvent who we are, but to express it more clearly. The new design honors our heritage while positioning us for the future.”

Gearharts Fine Chocolates has built a loyal following since its start in 2001 thanks to its commitment to premium ingredients, handcrafted production methods and distinctive flavor combinations. Over the past 25 years, Gearharts has grown from a small Charlottesville chocolatier into a nationally recognized artisan chocolate brand, earning a reputation for quality, creativity and attention to detail.

This year, the brand was named Best Chocolate Shop among the USA Today 10 Best Readers Choice Awards. Gearharts debuted its redesigned packaging at the 2026 Summer Fancy Food Show in New York City.

The updated packaging will roll out across several of the brand’s most popular products within its portfolio, including Dark Chocolate Caramels, Virginia Maple Caramels and Chocolate Dipped Pistachio Toffee. More information about Gearharts can be found on its website: gearhartschocolates.com.

KEYWORDS: candy packaging chocolate packaging

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The Packaging Strategies editorial team comprises Brad Addington, Chief Editor, Chloe Alverson, Associate Editor, and Douglas J. Peckenpaugh, Director, Content Strategy.