Similac in easy-use rigid container
January 1, 2009
Packaging for Similac powdered baby formula from Abbott Nutrition has been redesigned for maximal convenience.
Features of the new rigid plastic container include indented sides for a one-handed grip, a hinged lid whose underside holds a scoop, rounded corners for easier scooping, and a peel-back label with additional information, including a Spanish translation. The new package, available in 23.2- and 34-ounce sizes, takes up 33% less shelf space than cans of comparable size.