Active Packs, the lunch kits from Armour-Eckrich Meats LLC, have been repackaged to convey wholesomeness in a manner both playful and informative. The kits, which include meat, cheese, bread or breading, apple slices with caramel sauce and condiments, now are packaged in a kraft-style paperboard carton with a die-cut window, in the shape of an apple, showing the apple slices. The front panel is loaded with verbiage, using a casual blackboard-style font, that both lists the ingredients and bears whimsical messages like “I love being your lunch!” and “I promise, you won’t want to trade me!”
