Waiakea’s eco-friendly packaging helps set it apart in the bottled water section.
Waiākea® Hawaiian Volcanic Water launched in
June with the goal of establishing a new model for the bottled water industry
by offering a beverage that is the pinnacle of responsible and sustainable
production, with an unmatched ethical and charitable standard to boot.
forward the first premium volcanic water of its kind, sourced from the Kea’au
Aquifer on the Big Island of Hawaii. The water originates on the snow capped
peak of the active Mauna Loa volcano in one of the planet’s purest environments,
where it is then naturally filtered through 14,000 feet of porous lava,
enhancing and enriching it with minerals and electrolytes before emerging as naturally
alkaline volcanic water. Bottled in 100% post-consumer recycled materials and
using 33% renewable energy for all on-site operations are just a few of the
many eco initiatives that have helped Waiākea to place sustainability at the
forefront of its brand, yet also put forth significant charitable donations for
each bottle that is bought.
conceived in 2008 with a plan to create a sustainable and niche product
offering. Thanks to hard work and dedication, a dorm room idea turned into Waiākea,
which boasts attributes in the fields of health, sustainability, and charity.
In terms of
health, Waiākea’s unique volcanic filtration process makes it naturally
alkaline with four times the minerals and electrolytes as SmartWater®. In this day and age, many health
conscious consumers lose sight of the importance of naturally healthy
products.” says Matt Meyer, COO. “For
example, the majority of alkaline advertised waters you see on the market
literally lose their ‘alkalinity’ and pH as time progresses on the shelf.” This
is because, as Meyer explains, they are artificially alkaline through the use
of baking soda or electrolysis processes. All-natural Waiākea maintains its pH
levels and unique mineral composition years after it is bottled.
eco-initiatives are vast- from its 100% RPET bottle that has a 65% smaller carbon
footprint than other bottles to the sustainable recharge rate of its source at
1.38 billion gallons per day. It is even sourced using 33% renewable energy,
including 25% geothermal. “We are positioned to show the world that the added
cost of being an eco-friendly and ethical product is a complete necessity in
our modern era,” says Ryan Emmons, president and CEO. “While it helps Mother Earth, it also helps all of us
sleep better at night.”
for every liter of Waiākea sold, 650 liters of clean water are donated to those
in need in developing countries through PumpAid.org. The PumpAid organization
has already provided over a million Sub-Saharan Africans with clean pump
stations and sanitation facilities, and with contributions from Waiākea, will
continue to serve those in most need. As issues of drought plague the
developing world and at home, Waiākea Volcanic Hawaiian Water seeks a way to
enhance access to this most vital resource as part of its charitable and
ethical global responsibility.
offered at premier hotels, spas, restaurants, natural food stores and yoga
studios in Los Angeles. Waiākea has grown significantly in sales since
launching on the mainland a few weeks ago. Waiākea hopes to set the stage with its
environmentally friendly and ethical agenda, while providing a unique, premium,
and healthy product.