Truvia natural sweetener expands its on-shelf presence with Truvia Baking Blend.

The Truvia® business announces the launch of Truvia Baking Blend, a blend of Truvia natural sweetener and sugar with 75% fewer calories per serving than sugar designed for easy, at home baking. Now in nationwide distribution, consumers can enjoy the great-taste of Truvia natural sweetener in a product that bakes and browns like sugar.

The Truvia Baking Blend package features a closeable, easy-to-pour spout; a first in the category. A 1.5 pound bag of Truvia Baking Blend has the equivalent sweetness of 3 pounds of sugar or approximately 7 cups – enough to make 13 pies, 9 batches of cookies or 6 batches of brownies.

“The introduction of Truvia Baking Blend offers a natural ingredient option that allows families to continue to enjoy the same sweet taste of their favorite baked goods, with the satisfaction of knowing they are consuming 75% fewer calories from sugar,” says Mark Brooks, Truvia global consumer products director.
A half cup of Truvia Baking Blend has 190 calories and provides the same sweetness as one 760 calorie cup of sugar, and offers an easy conversion from full sugar recipes. Simply use half as much Truvia Baking Blend when substituting for sugar to create great-tasting, reduced-calorie treats.

“Home chefs can adapt their favorite recipes to use Truvia Baking Blend instead of sugar for the same sweet and satisfying results,” says Marisa Churchill, San Francisco-based pastry chef and author of Sweet & Skinny: 100 Recipes for Enjoying Life's Sweeter Side Without Tipping the Scales.

Truvia Baking Blend is available at grocery, retail and natural product stores nationwide for a suggested retail price of $6.99 per bag.