Melville’s new beer features eye-catching
designs.
Independent specialty
brewer Innis & Gunn has launched Melville’s real fruit flavored beers equipped
with stylish labels courtesy of Spear (www.spearsystem.com).
Following the success
of the award winning labels for Innis & Gunn’s Oak-Aged Beer, the brewers
looked to Spear to create an equally impressive label for their innovative
product. The vintage style designs with a contemporary twist are printed on a
pressure-sensitive matte paper stock, decorated with bold variant colors. Spear
combined this with a matte gold hot foil and a specialist rotary screen-printed
varnish to achieve a textured, eye catching finish.
Melville’s in 275-mL glass bottles come in two
flavors, and are sold all over the UK.