Sea Dog Brewing Co. refreshes its packaging after nearly a decade.
Brewing Co.’s Sea Dog Bluepaw, Raspberry and Apricot Wheat Ales are the first
to launch the company’s new contemporary packaging.
will remain the same, but the label now features bolder, sharper imagery with dramatic
colors and emphasizes the Sea Dog brand by incorporating bold block lettering
and consistently highlighting the beer style. It has been nearly a decade since
the Sea Dog design has changed.
The packaging design is a collaboration between
two designers from Portland, Maine
– Robert Cochran and Chris Hadden and was redeveloped to align with the
branding of the popular Sea Dog pubs in Maine
In addition to unveiling this new look, this summer the
company will introduce Sea Dog Blonde Ale in 6- and 12-packs. New packages for
Sea Dog’s full line of year-round and seasonal products will be on shelves by
the end of the year. Sea Dog beer is available in 12-packs, 6-packs, and on