Sea Dog Brewing Co. refreshes its packaging after nearly a decade.



Sea Dog Brewing Co.’s Sea Dog Bluepaw, Raspberry and Apricot Wheat Ales are the first to launch the company’s new contemporary packaging. The bottles, from O-I, will remain the same, but the label now features bolder, sharper imagery with dramatic colors and emphasizes the Sea Dog brand by incorporating bold block lettering and consistently highlighting the beer style. It has been nearly a decade since the Sea Dog design has changed. 

The packaging design is a collaboration between two designers from Portland, Maine – Robert Cochran and Chris Hadden and was redeveloped to align with the branding of the popular Sea Dog pubs in Maine and Massachusetts. 

In addition to unveiling this new look, this summer the company will introduce Sea Dog Blonde Ale in 6- and 12-packs. New packages for Sea Dog’s full line of year-round and seasonal products will be on shelves by the end of the year. Sea Dog beer is available in 12-packs, 6-packs, and on draft.