Evergreen Packaging launches campaign highlighting environmental benefits of paper packaging.
announces the launch of choosecartons.com,
an interactive website designed to educate and encourage consumers to consider
the eco-friendly attributes of packaging in their purchasing decisions.
Choosecartons.com raises awareness of the environmental benefits of paper
carton packaging and promotes carton recycling.
have conveyed that packaging is a major driver in their green purchases,”
states Erin Reynolds, senior marketing manager for Evergreen Packaging.
“We believe it's important for consumers to be aware of the environmental
attributes paper cartons offer, and choosecartons.com
will help raise that awareness.”
Cartons are light-weight and have a great
product-to-package ratio. If consumers choose a product in a carton, they are
taking home an average of 94% product and only 6% package. In addition, cartons
are made with renewable materials – more than 70% of the Evergreen carton is
made from paper, all from trees from responsibly managed forests.
provides a fun, resourceful platform for those already green-leaning consumers
to promote cartons and a resource for others to get more information.
allows visitors to share facts about why consumers can feel good about
purchasing products in cartons,” says Reynolds. “For consumers who feel
strongly about their packaging choices, the site provides a number of
interactive tools to share carton advocacy with social media audiences, brands
part of the campaign, Evergreen Packaging is also making a monetary donation to
Habitat for Humanity®. As the carton message grows virally and more join the
choosecartons.com conversation, the donation amount to Habitat for Humanity
choosecartons.com you can share carton
eco-facts, play the interactive Carton Checkout game, obtain useful green tips,
get information on carton recycling and be inspired by recycled-carton art. In
addition, consumers who want to spread the news about cartons to civic organizations
and schools will find downloadable presentations and hand-outs.
Website designed to raise environmental awareness debuts
July 31, 2012