According to the North American label Market Study 2013 from AWA Alexander Watson Associates (www.awa.bv.com), the label market grew 3.8% from 2011 to 2012. As demand grows, the label industry is meeting needs by providing the advancement customers want in the areas of sustainability and design.
Henkel showcases sustainable adhesive innovations for labeling and packaging
Henkel (www.henkel.com) has developed the casein-free adhesive Aquence XP 190 for the labeling of glass containers. Glass container and bottle labels are exposed to influences such as major temperature fluctuations and high air humidity, particularly in the summer. Labeling adhesives also need to offer the kind of stability that prevents labels from detaching from a bottle in iced water or when exposed to condensation. However, it is also important that the label can be readily removed when it comes to cleaning the bottle. With its wide application and performance spectrum, Henkel’s casein-free adhesive Acquence XP 190 meets these requirements without being inferior in any way to casein-based adhesives. It offers good initial tack with fast curing and drying. It also exhibits very good adhesion, a fact that contributes to substantially reducing adhesive consumption. Because Aquence XP 190 is casein-free, its price is not subject to the kinds of seasonal fluctuations that affect adhesives manufactured on the basis of milk protein. As casein prices reach all-time highs casein-free Aquence XP 190 offers an efficient and economically sustainable alternative to conventional labeling adhesives for the beverage and liquid food industries.