From the tree, back to the tree: maple water in carton packs from SIG Combibloc
Maple water, the lifeblood of juicy maple trees from the US state Vermont, needs a packaging solution that is every bit its equal when it comes to naturalness, believes ‘Drink Maple’. So this ambitious company from Massachusetts has now launched the new US trend beverage in carton packs from SIG Combibloc, which are manufactured almost entirely from wood, a renewable resource. The low-calorie natural tree water with a slightly sweet taste is now available in combifitMidi 1,000 ml and will appeal to health- and beauty-conscious consumers.
Especially in Canada, the sap of the maple tree is a sort of traditional cultural asset. The syrup boiled from the sap is popular all over the world. The fact that the original form, the pure maple water, is also a uniquely tasty, hydrating and revitalizing source of nutrients is currently spreading like an insider tip among consumers with their finger on the pulse. Maple water has a high content of minerals, trace elements, antioxidants, polyphenols and electrolytes. Refreshing maple water is revitalizing and nutritious. It has a strengthening effect on a range of organs and bodily functions, and is believed to make the skin radiant.
Kate Weiler and Jeff Rose, founders of ‘Drink Maple’ say: “Basically, maple water is the un-trendiest beverage you can imagine. Native Americans and teams of explorers who came to North America started tapping water from maple trees hundreds of years ago. These nature experts are the real discoverers of the many health-promoting benefits of maple water. It’s lactose- and gluten-free, has very few calories and contains 46 naturally occurring nutrients – for instance, it’s got more of the trace element manganese than a cup of kale. Manganese activates numerous enzymes in the body, strengthens the bones, and supports healthy thyroid function and blood sugar balance."
From one tree to another
In spring, the maple water starts to run in the trees. The nutrients that the tree has drawn from the ground and collected during the winter flow through the tree to the furthest tips of the branches. “That’s the moment when the liquid maple water is collected straight from the trees – in a traditional and completely natural way, without harming the trees," says Weiler. "Maple water and carton packs go together naturally in the truest sense of the word. It’s a harmonious overall concept for people who take their responsibility for their health and the environment seriously”. Carton packs are manufactured up to around 75 per cent from wood, a renewable and sustainable resource. This reduces the consumption of fossil raw materials such as oil. And because trees absorb CO2 and release oxygen while they are growing, sustainably managed forests also help to protect the climate.