Be Well Nutrition Inc. has announced a packaging update for its ICONIC PROTEIN line of beverages. Their new bottles sport a sleeker shape, bright blue color, metallic accents, as well as a larger flavor visual.

  • Larger font treatment for the word “PROTEIN” will help to more clearly communicate this value added ingredient coupled with prominent placement of nutrition facts on the front of bottle.
  • ICONIC will retain its smooth taste (not chalky like most protein drinks) and lighter consistency by maintaining use of premium clean label ingredients and is now carrageenan free.
  • ICONIC’s new look stands out among the predominantly white protein category with a consistent block of color and metallic accents.

Spring 2016 retailer launches include Wegmans, Fairway, HEB, Ingles, Earthfare, Fresh Thyme, as well as select Kroger, King Soopers, GNC, Big Y, and HyVee locations.

ICONIC PROTEIN is a clean label ready-to-drink beverage that provides on-the-go consumers with 20 grams of premium protein from grass-fed, hormone-free cows and only 3g of sugar (organic blue agave). With only 130 calories, ICONIC PROTEIN is great for a snack, light breakfast or post workout recovery.